When evaluating ideas to be part of solutions we help our clients to select upon voice of customer feed-backs. With design thinking approach we push project teams into development of focused functionalities which bring added value to customers and differentiate services and products from competition. Consequently we cut down numbers of functionalities to be developed and shorten time to market. Our suggestions on business value stream changes are based on measurable value stream indicators. Therefor any decision to change stable business flow is based on rational principles. As a result all emotional decisioning is hindered.